five things you should know about Google adwords
- UNDERSTANDING CUSTOMERS
Understanding the needs and wants of the customers is a good way to get users notice your ad.
Have keywords tat are searched frequently by web users. Capture the right phrase or sentence
and wrap it into your Google AdWords ad.
- LINK TO THE RIGHT URL
The text of your Google AdWords ad should link to a URL that is relevant to the product or service
which you are marketing. Do not drive your customers directly to your homepage, instead the ad should
send customers straight to the landing page of the product or service you are advertising
- EXPLAIN YOUR AD
AdWords users should keep in mind to mention the benefits of your product or service before
discussing its features. Remember you have limited space in your AdWords ad, to hook the
customers your ad should explain the benefits for your target users.
- LAUNCH 2 CAMPAIGN (OPTIONAL)
Two AdWords campaign can be launched at the same time, with similar keywords, analyze both the
ads and pic up the effective one.
- GET CONNECTED
Allow and engage your users to feel more connected to your site.Strong landing pages will take users to